Sunday, August 26, 2012

SPAM - History and Prevalence

The term Spam is thought to be derived from a Monte Python skit. But the fact that Spam makes up over 80 percent of emails sent isn't that funny!

A Monte Python sketch performed in 1970 references the British rationing during World War II. SPAM was one of the only meat products that was readily available and not being rationed. Python's sketch is set in a café and every item on the menu contains Spam lunch meat. A song repeating the word SPAM is being sung and is drowning out the waiter who is dictating the SPAM filled menu in detail.

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An instance of unsolicited commercial email was originally noted in 1978. Although it seems that the idea was born years earlier when an unsolicited electronic messaging using the media occurred by telegram in 1864! In the 1980's the term Spam started to be used to describe annoying users of early chat rooms who would repeatedly type the word Spam in an abusive manner to drive others out of the room. Especially others from rival groups surrounding said topic. They would also flood the screen with quotes from the Monte Python sketch in the same manner. Soon rather than being called flooding or trashing it became common place to refer to these methods as spamming. Later it evolved to mean excessive multiple posting of the same message. In the 1990's we began to see the excessive amount of "get rich quick" schemes being advertised in this manner. Commercial spamming began in 1994 courtesy of two lawyers advertising their immigration law services. Shortly there after the focus of spamming and anti spam efforts moved to email and that is where the focus of this phenomenon remains today.

SPAM - History and Prevalence

Most of us receive some type of Spam everyday. Spam is incredibly easy and inexpensive to create and can be very profitable. There are a number of companies set up to send "bulk e-mail". They are able to send billions of messages a day. In the US there have been a number of lawsuits concerning Spam and laws created trying to reduce the production. Therefore, it is becoming more prevalent that these companies operate out of foreign countries. They have also changed their soliciting methods to read "spam-free" which refers to a person who has chosen to "opt-in" by clicking a box near the end of some enrollment form thereby agreeing to have updates or newsletters sent. Sometimes this box is pre checked and you must unclick in order to "opt-out". These names are then sold to the bulk e-mailing companies.

Spam filtering software is the best technology available at the present time to reduce Spam. Spam filtering is included in most versions of anti virus software [http://www.thesoftwarespot.com/default.asp?SID=x5BBA4U3TP7GMHKX5UA9Q3&S=500&A=F&SearchText=&CategoryID=1693568&NID=6372614]. It is pretty simple for spammers to sidestep these filters simply by misspelling keywords. Also, these filters often block e-mail that you do want to receive because of key words being misinterpreted. SPAM hits other venues besides email such as instant messaging, chat rooms, newsgroups, forums, mobile phones, online games, search engines, and blogs. For the time being it looks like the only way to avoid a majority of Spam is to avoid traditional email all together. Requiring a person to fill out a form that is in turn sent to the recipient successfully blocks spammers. This is currently how many business and organizations including the White House are handling their e-mail.

The term Spam is thought to be derived from a Monte Python skit but is not received by many as being humorous. Spamming is a phenomenon that has been beneficial for some and a nuisance to the masses who make up the recipients of the billions of messages sent per day.

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Tuesday, August 14, 2012

Sports Fans Gear Up With Inclusive Packages

Premium sports packages are a must for sports fans. Whether your weakness is college basketball, pro football, ice hockey, or racecars, inclusive packages are available to satellite TV users, allowing subscribers to basically move the neighborhood sports bar TV into their own home, with access to all kinds of non-locally televised games, events, pre-game specials, and extra special features.

NFL addicts surely know about the NFL Sunday Ticket, which broadcasts all NFL games and pre-game shows that fall outside of standard cable networks (a la the Yankees' YES network) - that comes out to about 14 games each Sunday, a perfect plan for the ultimate pro football fan. NFL Sunday Ticket SuperFan is an additional service available to current NFL Sunday Ticket subscribers, and allows viewers the opportunity to tune into a certain number of NFL games in high definition. Also included in the package are the Red Zone channel, which highlights crucial game moments, skipping around from game to game as teams move into touchdown position, and the Game Mix, a channel that allows viewers to watch eight games simultaneously on a divided screen. Short Cuts, an excellent option for fans who are short on time, selects game highlights from every game and condenses them into one thirty-minute block of broadcasting. SuperFan also includes a feature allowing subscribers to stream games in real time on their computers - even traveling can't keep the biggest fans from missing their favorite teams.

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Diehard Boston Red Sox fans living in Chicago, pining away for their beloved team, will be pleased to know about the MLB Extra Innings package, which airs 80 non-local pro baseball games each week, with up to 40 broadcast in crystal-clear HD. The Game Mix feature is also available with Extra Innings so fans can keep an eye on the competition while staying faithful to their home team. Also included is the Strike Zone Channel, a highlights channel that updates subscribers on the best in the league, three days each week.

Sports Fans Gear Up With Inclusive Packages

Ice hockey your thing? NHL fans ought to tune into Center Ice, where they can catch 40 hockey games - 12 in high definition - weekly, including Stanley Cup playoff games. Also included are standard NHL game coverage, highlights, news, and special programs, 24 hours a day. Even French-language coverage from Canadian face-offs is offered. A must for displaced NHL fans that need more than just game highlights from their favorite teams, however many states away.

As for hoops fans, the NBA League Pass airs 40 games (some in HD) a week, alongside regular NBA satellite TV coverage of highlights and both team and player stats. Business travelers and vacationers ought to know that subscription includes access to NBA League Pass Broadband, allowing members to log onto the corresponding website to enjoy head-to-head competition streamed live online, from the comfort of their hotel room or the airport - anywhere with an internet connection.

Whichever sport keeps you glued to the TV, there's an inclusive package deal for you. Don't miss another away or non-local game.

Sports Fans Gear Up With Inclusive Packages

There are Direct TV packages for everyone. It doesn't matter if you're a sportsfan, a movie buff or an HD enthusiast. There is a channel package for you and you won't find better value than you will with Direct TV deals.

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Saturday, August 11, 2012

Join the Bandwagon of Online Businesses

The year is ending and so are a lot of old tired ideas. One of those tired ideas is that an online business doesn't help the country's economy and it's too difficult to run. Let's get real. If you have a chance to reach billions of potential customers, wouldn't you want that? And how about helping your own economy as well as helping others save money for a change?

Building your own online business is easier than you think especially with all the help available on the net itself. First up, you need a domain. That will cost you less than ten dollars, a very cheap start to a huge world of e-commerce. You can get a domain at Domain.com and this is renewable every year. Once you get a suitable domain that reflects your shop and business, you will then need a hosting plan.

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There are plenty of free ones around but do note that with the promise of zero fees there are also plenty of strings and limitations attached. Plus no one likes to browse a shop laden with banners and pop ups. It's annoying and it's bound to chase away the most budding customers.

Join the Bandwagon of Online Businesses

You can get a good hosting plan for about 5-8 US dollars and this is a monthly payment. Yup, it definitely beats the price of a shop rental. The host I use for my shop is Imageleet and so far they've been great. There are plenty of other hosts that are just as good.

If you are a first timer, don't sign up for a hosting plan for one whole year or more. Although this is fine if you trust them, at times a hosting site can be disappointing. Having an online shop means you are subjected to down times and possible data loss. Sign up on a monthly plan instead so that if after a few months you feel that they are not up to par, then you can move on and find another hosting plan. I went through at least 3 hosting plans before finding one that I can totally rely on. Also some hosting companies might give you a hard time in giving you a refund if you decide to cancel on them after signing up for 1 year. You should always periodically back up your shop data to minimize tears of exasperation if an online catastrophe happens.

Now after getting yourself cozy with a hosting company, and with a domain in your pocket, you are set to go to the next step of your e-commerce adventure. And that is to conquer the scary shopping cart. Again I have gone through at least 3 shopping carts. OS Commerce was a mite too complex. Mal's Ecommerce was quite good, but after some time, I needed a more high end shopping cart that would allow me to have more control over my site. I found this in Zen Cart. It took me a couple of weeks to learn how to use Zen Cart and PHP. Even though I have no website design or developing background, I have to admit it was pretty straightforward. Plus the forums were immensely helpful for every small problem or question you might have.

There are plenty of Zen Cart templates designed by great people provided. With plenty of great modules and add ons, it became a great project to not just turn my shop into a working portal but to make it as aesthetically pleasing as possible. I tried a couple of templates before landing on the template that suited me. With a couple of tweaks and customization, my site was able to look pretty alright. Now before this turn into a pitch for Zen Cart, let me go through the most important points when it comes to designing and maintaining an online shop.

1. Honesty and transparency

I believe that every business should be based on honesty and transparency. There should be no hidden cost, hidden taxes or hidden policies. Whatever you have, you should always post it on your site. Be it return policies or payment policies, write it up all up. Do you want to make a quick buck or do you prefer a long term flow of cash? Run your business honestly and you will have customers return again and again. Tell your product as it is. Don't hide details just because you think it won't sell. Customers appreciate buying what they can understand. With the economy being so low at this point, people are more worried about spending money. Do your part in letting them know exactly what you're selling to them.

2. Membership

Your shopping cart should allow your customers to sign up and keep their addresses with your shop so that if they come again, all their information is already there. This is a huge time saver and it will keep your customers from losing patience. Who wants to fill up long forms again and again? The point of online shopping is the convenience of it all.

3. Testimonials

As you get customers and purchases, don't be afraid to ask for feedback. This benefits you in 2 ways. First you can publish their positive testimonials on your website. This helps new customers to decide whether they should trust you or not. Secondly you should never stop improving yourself and the only way to do it is if you give your customers an avenue to say what they want.

4. Blogging

This is another avenue for both you and the customer to interact. A place where you can post and they can comment. It's a place where you can announce your news, learn more and gain not just customers but friends.

5. Newsletter

Here you can take advantage of another way to reach to your customers. You can email them your shop updates, new products and exclusive contests. This helps to remind customers that you are still around if they need anything. But please, no spamming and if a customer asks to be unsubscribed, respect their decision and remove them from your mailing list. There is nothing worse than spamming in a business.

6. Contact page

Most importantly, be approachable! Let them know they can reach you at a phone number, email address and a mailing address. Nothing says shifty like a business that has no phone number or an email address. Would you trust the shop if you can't contact them? Last but not least with your online shop up and running, you can start on another invigorating part of the project. Internet marketing! That's a whole new ball game. I'll write another article about that soon.

Join the Bandwagon of Online Businesses

Hamidah Gul is a freelance published author who usually writes horror and comedy. Her stories have been published in US and UK, both online and in print. The most recent publication is the US printed book, Diabolic Tales II. She was featured in Diabolic Tales I as well. Her other love aside from writing is cross stitching. She loves creating her own work of arts as well as sharing this love with others through her personal online at http://www.theartofstitch.com

Aside from this, she also shares her guide and updates on both writing and cross stitching in her blog - http://www.theartofstitch.com/blog

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